MAKE YOUR MOVE

This direct mail piece was designed to give information to young, first-time voters on the voting process and the power of their vote. Quotes about voting from popular historical figures (past and present) were included to educate the audience on the power of their vote and to encourage young voters that they too can join the line of historical game changers through using their voting power. 

All the parts for playing a game of checkers have been included to offer an interactive experience and intrigue the recipient into examining the mail and its message.